HAIER Malaysia on Wednesday signed an agreement extendingthe partnership with 2022 BWF World Champions Aaron Chia and SohWooiYik as its brandambassadors.
The badminton duo will be the face of Haier’s “Inspire Future Dreams” campaign that seeks to “inspire and motivate Malaysians to pursue their dreams and strive for success in all aspectsof life”.
The pair bagged Malaysia’s first ever gold medal at the 2022 BWF WorldChampionships, as well as conclude their debut Commonwealth Games and Asian Gamescampaigns with bronze medals.
In October this year, the pair triumphed at the Denmark Open toend their six-year wait for a BWF World Tour title.
Haier Malaysia managing director Fan Jing remarked: “Aaron and WooiYik’s exceptionalteamwork and continuous growth, both on and off the court, resonate deeply with us. Theirhumility, alongside their hard work and determination to succeed, make them truly inspirationalrole models for all Malaysians.”
“They have consistently displayed remarkable professionalism throughout our engagementwith them. We are excited to continue being part of their journey and supporting their questfor Olympic gold and aim to become the world No.1 male badminton pair the world. We lookforward to continuing to grow and inspiring Malaysians together. We hope to instil the beliefthat with dedicated effort, anything is possible, underscoring that success is a continuous journey.”
At the same signing ceremony, Haier Malaysia also announced a 45% sales growthtarget for 2024. In line with this, the company unveiled a range of advanced householdappliances in six categories that will headline its product range in the first quarter of 2024.
Haier stated that the products were designed to make living better and more enjoyable include air conditioners,refrigerators, freezers, washing machines, televisions, water heaters and kitchen appliances.
“To make residences even more homely, Haier’s new UV Cool Premium (VXA) and UV CoolSmart (VRA) series air conditioners have built-in Wi-Fi modules, enabling users to set theirpreferred temperature and settings from anywhere for ultimate convenience via the Haismart application,” said Haier.
“These air conditioners have UVC sterilisation that purifies the air and inhibitstransmission of airborne bacteria and viruses to promote healthier living. It has been certifiedto a 99.99% efficiency rate in removing SARS-CoV-2 by Texcell, and a 99% virus removalrate by SGS. These same convenience and well-being features are also incorporated intoHaier’s new light commercial air conditioners for office use.
“The newest four-door refrigerator, HRF-IM758LXG(B), incorporates Haismart application toprovide ultimate convenience to users. After connecting the fridge to a Wi-Fi network, userscan remotely perform food management, mode control, temperature control and even receive personalised tips on recipes via the app. Another neat feature is the Daylight feature thatprovides better and more even illumination throughout the fridge when the door is opened forgreater visibility, even in the dark.”
Haier also announced that its first wine chillers for Malaysia will coming in 2024 – the WS198 and WS-118. These chillers feature Natural Air Flow System technology to bettermaintain constant temperature and retain humidity. Quality of wines stored in these chillerswill be retained for longer thanks to optimal temperature regulation.
Meanwhile, an upcoming front load washing machine makes doing laundry more convenient. “The BD14266S8 is Wi-Fi compatible, allowing users to control the washer from anywherewithin the house. It also comes with a vivid and elegant Colour Ai display panel for moreprecise control over settings.
Complementing the homely lineup will be new hood and hobs. The HH-GT6907GB hoodsports a large bionic volute design that contributes to a strong, unrestricted airflow of2200m³/h while remaining quiet. The HC-Q893STGB, HC-Q872PTGB, and HC-Q872PTDGhobs meanwhile have a Timer Setting which automatically shuts off gas supply once the timerruns out to avoid potential hazardous accidents.