Supercars on display during the event last Saturday.
KOTA KINABALU (Nov 10): Hock Hoe Hin Hong Kee celebrated a remarkable milestone on November 8, with its “100th Anniversary & Customer Appreciation Celebration – Akinabalu JDM” at Shell Kampung Air.
Themed “Akinabalu JDM”, the event was held in special collaboration with The Next Wrap and featured 12 iconic JDM (Japanese Domestic Market) cars, showcasing the shared spirit of speed, passion, and craftsmanship.
The celebration also coincides with the 30th anniversary of the legendary racing animation Initial D, whose timeless “car spirit” perfectly resonates with Hock Hoe Hin Hong Kee’s century-long legacy.
Owners of classic Initial D models joined the showcase, merging JDM culture with the company’s 100-year story — creating a night filled with energy, heritage and dreams.
This unique celebration marks Hock Hoe Hin Hong Kee as Malaysia’s first petrol station to commemorate a centennial milestone together with the JDM community, symbolising true passion and connection.
Hock Hoe Hin Hong Kee traces its roots back to 1925, when founder Ng Zhao Qing began supplying Shell fuel using a hand-operated pump for boat engines under a shophouse veranda.
Second-generation leader Ng Hong Guang (middle) after receiving the 30-year-long service award from Shell.
In 1945, second-generation leader Ng Hong Guang @ Wong Hong Guang officially obtained the Shell dealership and established the first Shell station in Kota Kinabalu, fuelling the city’s growth and marking the start of the company’s century-long partnership with Shell.
Through four generations, Hock Hoe Hin Hong Kee has upheld its motto of “Carrying a century of legacy, pursuing eternal dreams.”
Amid changing times, the company continues to innovate while maintaining its commitment to quality, integrity, and community spirit.
From a traditional fuel retail business to a modern service station, its journey reflects not just commercial growth, but also shared memories and trust built with the local community.
“A hundred years is more than just hard work, it is a reflection of family spirit and the enduring bond with Shell Malaysia,” said a company spokesperson.
The event also recognised the contributions of its partners:
Collaboration Partner: The Next Wrap
Supporting Partners: Go Pro, Street Breed Automotive Photography, Dayspring, Investline Sdn Bhd, Street Sunday, Wabi Matcha, Smartcar Dealer, HL Best Forklift Sdn Bhd, Tuaran Ngau Chap, Tavan Luxe Auto Detailing, Koochoi, Global Tyres, Megat Diecast
The centennial celebration stands as a testament to Hock Hoe Hin Hong Kee’s enduring legacy, the passion for automotive culture, and its commitment to the community that has supported it for a century.
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