KUALA LUMPUR: Malaysian growth marketing entity Xamble Group has integrated its Creator App with Lazada, widening its affiliate commerce capabilities as it steps up its regional social commerce expansion.
The integration enables creators in Malaysia, and soon across Southeast Asia, to generate Lazada affiliate links, promote products and track commissions directly within Xamble’s ecosystem, the company said in a statement.
It added that the move strengthens its strategy to build a unified creator commerce engine that supports multi-market affiliate activity.
With Lazada’s estimated 160 million monthly active users, the integration opens wider earning opportunities for creators while creating more recurring income potential for the company.
“This partnership further strengthens our affiliate model, expands income opportunities for creators and reinforces our position as a trusted platform for brands and digital marketplaces,” Xamble CEO Jason Thoe said.
The company also reported strong operational momentum for October and November, supported by elevated shopping activity during regional 10.10 and 11.11 campaigns.
Xamble facilitated 51,424 orders across its live commerce and affiliate offerings in the first two months of the fourth quarter, surpassing the 31,520 orders recorded in the entire third quarter.
The company also said brands increased promotional spending. At the same time, creators responded with higher participation, laying a solid foundation for the first quarter of 2026, when social commerce typically sees sustained demand during festive periods.
The Lazada integration is already live for creators in Malaysia, with further enhancements planned for release over the coming quarters.
Xamble is a leading influencer marketing platform and social commerce enabler in Southeast Asia, helping brands scale their digital reach and drive measurable sales through creator-led content and performance-driven campaigns.
Serving clients across the region, the company brings together marketing technology, creative engagement, and commerce capabilities to support brands aiming to grow in fast-moving digital marketplaces.
Its platform connects thousands of influencers and creators with businesses, enabling seamless collaboration, transparent performance tracking, and access to new income streams through live e-commerce and affiliate programs.
Today, Xamble continues to evolve into a unified creator commerce engine that allows brands to reach audiences at scale while empowering creators to monetise content more effectively across multiple Southeast Asian markets.
The largest shareholders in Xamble are Ganesh Kumar Bangah, 7-Eleven Malaysia Holdings Bhd (via Convenience Shopping (Sabah) Sdn Bhd) and tech veteran Georg Chmiel.